The premiere of BIG BROTHER 11 won its time period in all key measures and topped last summer's premiere of BIG BROTHER 10 in viewers, adults 18-49 and adults 18-34, according to Nielsen updated live plus same day ratings for Thursday, July 9.
BIG BROTHER 11 THURSDAY (P) was first in households (4.4/08), viewers (6.59m), adults 25-54 (2.7/09), adults 18-49 (2.3/08) and adults 18-34 (1.8/07). Compared to the first episode of BIG BROTHER 10 (which premiered on Sunday, July 13 last summer)...